With more than 25 years experience in the Australian pharmaceutical market, Kim Gould has built AbsolutePharma into one of Australia’s premier healthcare service suppliers. With a who’s who of past and present customers, AbsolutePharma has become the preferred outsourcing and consulting choice.

Offering customers a broad range of marketing, management and strategic services AbsolutePharma has helped start-up’s through to global pharmaceutical and device companies take their products from pre-launch through to market withdrawal.

Think of AbsolutePharma as an “extra pair of experienced marketing hands” for ad-hoc projects, to find solutions to marketing challenges or an alternate outsourced solution when there are limited internal resources.

Services

The AbsolutePharma business model is based on flexibility and we tailor our offering to your exact requirements, whether it is a large or small project, provision of strategic advice or project management of key tactical programmes.

Strategic and marketing management

Product management  and brand management | New product development |Market strategy development |  Key message creation | Marketing and communication planning | | Marketing team mentoring and development | Market modelling and analysis.

 

Outsourcing and in-licensing

Outsourcing : designed for local organisations who are unable to effectively or efficiently resource in market brands.  This solution allows organisations to focus on their mega-brands and remove the distraction small ancillary brands can cause.

 

In-licensing : sponsorship, importation, and the full provision of marketing and sales functions for international brands, an ideal solution for new entrants to the Australian market.

Medical copywriting

Detail aids | Patient brochures | Medical meeting collateral | Slide kits | Training manuals for pharmacy | Patient & HCP websites | Referencing & compliance requirements on KOL slide kits | Patient support programmes | Patient familiarisation programme materials | Point of sale materials | Packaging leaflets |

Programme development and conference organisation

AbsolutePharma has an extensive understanding of the processes, procedures, compliance requirements and internal medical approval mechanisms to strategically develop, write and deliver materials and programmes aimed at healthcare professionals. Experience gleaned from working on both the client and agency sides. Services include : Project management |  Key Opinion Leader (KOL) development | Conference organisation (local and international) | Educational programme development.

Markets and disease states

AbsolutePharma has assisted organisations launch, manage and promote their healthcare products and services across many disease states in a wide array of markets. It has developed a reputation for rapid familiarisation of new products and the intricacies associated with new and existing markets.

Healthcare categories

Schedule 2 : Pharmacy medicines.

Schedule 3 : Pharmacist only medicine.

Schedule 4 : Prescription only medicine.

Schedule 8 : Controlled medicines.

Schedule 100 : Highly specialised medicines.

Listed Medicines : Vitamins & mineral supplements, complimentary medicines (pharmacy & grocery)

Medical Devices : Physical or mechanical effects on the body.

Experience across a wide range of therapeutic areas

With over 25-years experience working on over 45 brands, across more than 25 disease states, AbsolutePharma has gained a reputation for  being able to quickly understand the dynamics of specific markets, uncover the brands challenges and critical success factors and design targeted solutions for specific marketing challenges.

 AllergyBreast implantsHIVOncology (NETs, Acromegaly)Psoriasis
AnaestheticsCardiovascularMedical AestheticsOncology  (Breast, Colorectal,Prostate) Thrombosis
AndrologyDermatologyMelanomaOphthalmologyVitamins
Animal HealthFertilityMen's healthOsteoporosisWeight management
AsthmaGastroenterologyMultiple SclerosisPremature ejaculation

We have worked with

What our clients say

Analytics based marketing plan delivers new insights

Kim Gould delivered a robust, well thought out, strategic focused marketing plan for our business. She is highly organised, pragmatic in her approach, communicates effectively and delivered milestones to agreed upon timeframes. Kim leveraged her strengths in analytics to uncover new insights that led to positive changes in brand strategy.  I  highly recommend Kim and will engage her again for future marketing needs.

 

Marketing manager

Multinational pharmaceutical – Tier 1

(Details available on request)

Analytics based marketing plan uncovers new insights

Deep knowledge of the industry

Kim Gould has an extraordinary ability to juggle the complexities of planning and running medical events. Her deep knowledge of the industry, and what it takes to run a successful event, is invaluable.

AbsolutePharma recently managed a highly successful stand-alone medical meeting.  Kim worked closely to the brief and the budget, coordinating the agenda, developing the invitations and the conference materials, ensuring all were of high quality and importantly, compliant. Her interactions with the steering committee and speakers displayed a calm professionalism that brought credit to our company. The event ran seamlessly, in a large part due to Kim’s abilities and  professionalism.

It is always a pleasure to work with Kim and I am happy to provide an unqualified recommendation of her company services.

CEO

International pharmaceutical organisation.

(Details available on request)

Conference development and KOL management

Delivers strategies based on facts and research

We have worked with AbsolutePharma for over seven years, as both a business partner and a client.  Kim is a positive ‘can do’ experienced marketing and strategic consultant who is able to immerse herself in the client’s business and make intelligent decisions based on their current and future needs. She adds real value with her ability to think up logical and targeted creative strategies that can be brought effectively to market. Her talent lies in delivering strategies that are based on facts and research which are delivered with a sense of urgency and practicality.

Kim has proved a pleasure to work with, is the consummate professional and is very personable. As a trusted partner, Kim has proved to be a huge asset to our company helping us drive our new business and charting a course towards greater success. Kim’s focused meticulous style and integrity combined with keen commercial insight and excellent communication skills have make her a valuable asset for our organisation.
I feel confident in recommending Kim in being able to implement targeted strategies and communications that are of the highest calibre.

Managing Creative Director

Creative agency.

(Details available on request)

Strategic partner with keen commercial insight

Innovative solutions to seemingly impossible project management challenges

I have worked with Kim for the past 2 years on a number of projects within healthcare, primarily producing material for big Pharma brands. Kim’s flexibility and responsiveness has often been a key factor in enabling us to secure a number of our larger projects. Kim has gone above and beyond with extremely tight deadlines for copy writing as well as development of promotional material for our clients.

Kim’s attention to detail is unmatched as are her skills in developing innovative solutions to seemingly impossible project management challenges. She is a fantastic collaborator who meshes well with our little team and it is an absolute delight to work with her.

Managing Director

Advertising agency

(Details available on request)

Innovative solutions to seemingly impossible project management challenges

Experienced in launching brands

Kim Gould (AbsolutePharma) has been supplying her services to the business for the last 18 months.  She came into the business initially on a project basis to provide additional resource for a major product launch. Kim’s expertise  in the  pharmacy sphere made her a perfect fit for our consumer health care business which is predominantly S2 / listed medicines.  In her role  she  was charged  specifically to work on launch programmes within the health care professional space. In working with Kim, I not only found her technical knowledge first class, she also has  great consumer insight which enables her to provide greater level of expertise to the business and specifically, contribute to the communication plans.

Specifically, Kim worked on all the literature required for POS development,  management of a KOL roundtable event, CPD implementation in Australian Pharmacist magazine, PR releases, and various briefing documents. The launch simply would not have been the success it was without the help of Kim. In addition to her skill set, she is a delight to work with. She is very action orientated, a driver of results and completely proactive in her approach.

She is now engaged on another brand within the business where her input has helped to lead the development of a new strategy  and she is now proactively managing the roll-out.

Marketing Director

Leading multinational pharmaceutical organisation.

(Details available on request)

Leading Multinational Pharmaceutical (Listed Medicines).

Strong solutions focus with attention to detail

Kim’s extensive experience in marketing has enabled her to consistently deliver high-quality work. She has a strong solutions focus, organisational skills and attention to details to ensure projects are delivered on time and within budget. Her professionalism, collaborative style and stakeholder management is highly valued.

Senior Brand Manager

Tier 1 Multinational pharmaceutical company.

(Details available on request)

Professionalism and extensive experience

Organised, methodical and resolves obstacles in difficult situations

Kim has co-ordinated the organisation of a range of national and international events for us. This included the 2016 Pathology Update Meeting in Melbourne, the Digital Health Show in Sydney, the upcoming meeting of the International Clinical Cardiovascular Genetics Society in Brisbane and the International Congress of Human Genetics in Kyoto, Japan. Her work involved co-ordinating activities across all the relevant stakeholders including conference organisers, medical societies, stand builders, creative agencies, logistic companies and other suppliers.

Kim is a highly skilled and experienced project manager. She is very organised and methodical ensuring all the boxes are ticked and all the activities are implemented on time and to the highest standard. Her dedication to any given project and to resolving any obstacles even in difficult situations and under time pressure are outstanding as demonstrated recently with the Human Genetics meeting in Kyoto.

Market Development Manager :  Leading Australian Medical Research Institute

(Details available on request)

Local and international conference organisation

Find out how we can help your business.